YP
The Movement

Welcome to YP Nation™

Change the label.
Embrace the identity.
Plan the future.

The world may try to label you by what it sees. God identifies you by what He placed inside of you.

You are not limited by a label. You are a YP — a Young Planner.

  • You have purpose.
  • You have potential.
  • You have a future.

And it's time to start preparing for it.

“For I know the plans I have for you…”

Jeremiah 29:11
Shop the CollectionDiscover the Movement

Hero portrait

Vertical. One young person, YP tee or hoodie, chin up, natural light.

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A Young Planner wearing the YP | Young Planner tee

Apparel detail

Square. Close crop on the YP chest mark.

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Close detail of the YP | Young Planner chest print
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PurposePlanProsperPurposePlanProsperPurposePlanProsperPurposePlanProsperPurposePlanProsperPurposePlanProsper
The Shift

YN

YP

From YN to YP

They gave you a label.
God gave you an identity.

Too many young people are defined by labels, stereotypes, environments, circumstances, and expectations that were never meant to determine their future.

YP represents a shift.

A Young Planner understands that where you start does not determine where you finish.

A Young Planner begins asking

  • 01Who has God called me to become?
  • 02What do I need to learn?
  • 03What decisions do I need to make today?
  • 04How do I prepare financially?
  • 05What kind of future am I building?

From YN to YP

Vertical. Two Young Planners, front mark and back print both readable.

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Two Young Planners, one showing the “I am a Young Planner” back print

Where you start ≠ where you finish

We aren't simply changing two letters.
We're changing the way a generation sees itself.

Shop YP

Wear the shift.

YP apparel isn't designed simply to be worn. It's designed to be remembered.

Every time you put on YP | Young Planner™, you're making a declaration:

  • I have purpose.
  • I have a plan.
  • I can learn.
  • I can build.
  • I can prosper.
  • I will become who God created me to be.

All prices in U.S. dollars. Standard U.S. shipping $7.95 — free on orders of $75.00 or more. Secure checkout by Stripe.

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YP Nation group banner

Wide. Several young people in YP apparel, shoulder to shoulder.

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A group of young people wearing YP | Young Planner apparel

YP Nation

One generation. One identity. One plan at a time.

The YP Mindset

The YP
Mindset

What you wear represents what you believe.

YP Nation challenges young people to replace “I can't” with “How can I?”

To stop expecting failure and start preparing for success.

Discipline

Square. One Young Planner, YP bag, city steps.

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Young Planner campaign frame — discipline today creates a freedom tomorrow

Vision

Square. One Young Planner seated, YP wordmark beside them.

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Young Planner campaign frame — same vision, bigger moves

Mindset

Group frame with the YP mindset wordmark.

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Young Planners campaign frame — different mindset, different future
01

Gain Knowledge

Learn before you earn.

02

Discover Purpose

Know who you are becoming.

03

Build a Wealthy Mindset

Wealth begins in the way you think.

04

Make a Plan

Your future deserves preparation.

05

Develop Discipline

Small decisions shape big outcomes.

06

Put the Plan in Motion

Knowledge becomes powerful when you act on it.

Because wealth begins before the money arrives.
It begins with the mindset.

The YP Declaration

I am a
Young Planner.

My identity is rooted in God, not in the labels placed on me.

  • I have purpose.
  • I have potential.
  • I have a future worth planning for.
  • 01I will gain knowledge.
  • 02I will make wise decisions.
  • 03I will build a wealthy mindset.
  • 04I will prepare for opportunities before they arrive.

I will not become what statistics predict.

I will become who God planned for me to be.

I am YP.

Purpose · Plan · Prosper

Join YP Nation

Declaration portrait

Vertical, low-key lighting. Works behind white and gold type.

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Young Planners campaign frame — built different on purpose

“For I know the plans I have for you…”Jeremiah 29:11

Our Story

Why YP
was created

YP Young Planner was created to give young people a different identity to embrace.

Instead of allowing culture, circumstances, stereotypes, or negative labels to tell them who they are, YP reminds young people that God already has a plan for their lives.

YP encourages youth to begin thinking about their future now — spiritually, mentally, educationally, financially, and personally.

Young Planners learn to believe they can do more, become more, build more, and prepare for the opportunities ahead of them.

  • This is more than apparel.
  • This is identity.
  • This is mindset.
  • This is preparation.
  • This is YP Nation.

Brand story image

Generational frame — several Young Planners together.

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Young Planners campaign frame — today’s planners, tomorrow’s leaders

Built for the next generation

The Gallery

Meet the
YP Generation

This is what purpose looks like. This is what planning looks like. This is YP Nation.

Young Planners preparing today for the future God has planned for them.

YP Generation 01

Portrait. Featured first in the gallery — the strongest frame.

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A Young Planner wearing the YP collection

YP Generation 02

Square. Range of YP tees across several Young Planners.

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Young Planners wearing YP tees

YP Generation 03

Square or portrait.

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Two Young Planners wearing the YP collection

YP Generation 04

Group frame — two or more Young Planners.

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Young Planners wearing the YP collection

YP Generation 05

Portrait or candid.

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A Young Planner wearing the YP sweatset

YP Generation 06

Portrait or candid.

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A Young Planner wearing the YP tee

This gallery is built to grow. As Young Planners are photographed in the collection, their frames take these places — individual portraits and group photographs together.

Submit a YP Photo
Join YP Nation

This is
your nation.

YP Nation is for young people who are ready to believe differently, think differently, plan differently, and live differently.

Believe differentlyThink differentlyPlan differentlyLive differently

Be the first to hear about new YP apparel drops, youth events, challenges, resources, and future opportunities.

Contact

Talk to YP

Questions about the collection, youth events, group orders, or partnering with YP Nation? Send a message and we'll get back to you.

Contact image

Apparel or accessory flat-lay.

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YP | Young Planner bottle, notebook and pens

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Placeholder links — swap in the real YP Nation profiles